Ilkka Vertanen - Sales-Led GTM & B2B Technology Sales Expert

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Supporting GTM Club Members with Comprehensive Sales Planning Templates for 2025

Supporting GTM Club Members with Comprehensive Sales Planning Templates for 2025

As 2025 approaches, I'm excited to share the completion of a project to empower GTM Club members with essential sales planning resources. Over the past few months, I have released three comprehensive templates to support different sales planning aspects.

Introducing Myyntiguru Project

Introducing Myyntiguru Project

Bringing GTM Club's Expertise to Finnish Sales Professionals.

Introducing GTM Club: Strategies And Tactics to Accelerate Your Sales-Led Go-To-Market

Introducing GTM Club: Strategies And Tactics to Accelerate Your Sales-Led Go-To-Market

GTM Club began as a simple channel for sharing my experiences and insights in sales and GTM. Today, it has a monthly newsletter and a weekly blog. I hope to eventually transform GTM Club into a place where Go-To-Market Leaders and Doers unite.

(AI-assisted blog) The Future of B2B Sales: How Web3 and Decentralised Technology are Revolutionising the Way Businesses Interact

(AI-assisted blog) The Future of B2B Sales: How Web3 and Decentralised Technology are Revolutionising the Way Businesses Interact

This blog post discusses the potential impact of Web3 and decentralised technology on B2B sales.

4 Tips to Choose the Best Chatbot Platform

4 Tips to Choose the Best Chatbot Platform

Countless companies have sprouted from the benefits chatbots promise. It's easy to see why. Chatbots give brands an unprecedented opportunity to answer customer questions at scale. But how do you evaluate if a chatbot vendor is right for your needs?

Three Principles Of A Successful Live Chat Operation [2020 Edition]

Three Principles Of A Successful Live Chat Operation

Three Principles Of A Successful Live Chat Operation [2020 Edition]

Welcome to 2020. I believe this year we finally achieve two notable milestones: live chat ceases to exist as a something separate from the grander schema of things, and B2B companies finally embrace live chat. As the third trend, there will be chaos.

Three Principles Of A Successful Live Chat Operation [2019 Edition]

Three Principles Of A Successful Live Chat Operation

Three Principles Of A Successful Live Chat Operation [2019 Edition]

In 2019, keep your eyes open for chatbots leading the charge when companies implement and scale live chat operations, in addition to chatbot+human cooperation establishing itself as the standard for live chat customer service.

Improving Sales Performance Is Like Hitting The Gym

Improving Sales Performance Is Like Hitting The Gym

After reading an article about how CEO of Björn Borg runs his company like a CrossFit box, I started thinking how similar factors in both sales and sports help you improve performance and win.

It's a Human... It's a Chatbot... It doesn't matter

It's a Human... It's a Chatbot... It doesn't matter

At the end of 2018, I noticed a shift in people's expectations regarding live chats. It started to feel like general expectation was to receive assistance from an AI rather than a customer service representative. Now, I know if my observation is true or not.

It's a Human... It's a Chatbot... It's a...

It's a Human... It's a Chatbot... It's a...

While shopping online, have you receive help from retailers' customer support team via live chat? If so, do you know if that helper was a real person or a chatbot?

How To Get Started With Chatbots [Guest blog]

How To Get Started With Chatbots [Guest blog]

In my guest blog for giosg.com, I share a three-step process to a successful chatbot launch. I hope that by sharing this helps you to carry out a successful chatbot project as well.

5 Tools That Pass Google’s Co-Founder’s Toothbrush Test And Help You Sell More

5 Tools That Pass Google’s Co-Founder’s Toothbrush Test And Help You Sell More

I list five tools that are not designed for sales but still help you sell more. For me, they also pass the toothbrush test ("Is this something you will use once or twice per day, and does it make your life better?”). And yes, every day includes weekends as well.