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Market Makers by 6sense
Guest Appearances

Market Makers by 6sense

"I'd recommend focusing on the first and second meetings with prospects, as these initial interactions often reveal the most interesting discussions that can be scaled up."
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Ilkka Vertanen
Supporting GTM Club Members with Comprehensive Sales Planning Templates for 2025
Sales

Supporting GTM Club Members with Comprehensive Sales Planning Templates for 2025

As 2025 approaches, I'm excited to share the completion of a project to empower GTM Club members with essential sales planning resources. Over the past few months, I have released three comprehensive templates to support different sales planning aspects.
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Ilkka Vertanen
Introducing Myyntiguru Project
Sales

Introducing Myyntiguru Project

Bringing GTM Club's Expertise to Finnish Sales Professionals.
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Ilkka Vertanen
Introducing GTM Club: Strategies And Tactics to Accelerate Your Sales-Led Go-To-Market
Sales

Introducing GTM Club: Strategies And Tactics to Accelerate Your Sales-Led Go-To-Market

GTM Club began as a simple channel for sharing my experiences and insights in sales and GTM. Today, it has a monthly newsletter and a weekly blog. I hope to eventually transform GTM Club into a place where Go-To-Market Leaders and Doers unite.
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Ilkka Vertanen
(AI-assisted blog) The Future of B2B Sales: How Web3 and Decentralised Technology are Revolutionising the Way Businesses Interact
Sales

(AI-assisted blog) The Future of B2B Sales: How Web3 and Decentralised Technology are Revolutionising the Way Businesses Interact

This blog post discusses the potential impact of Web3 and decentralised technology on B2B sales.
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Ilkka Vertanen
4 Tips to Choose the Best Chatbot Platform
Chatbots

4 Tips to Choose the Best Chatbot Platform

Countless companies have sprouted from the benefits chatbots promise. It's easy to see why. Chatbots give brands an unprecedented opportunity to answer customer questions at scale. But how do you evaluate if a chatbot vendor is right for your needs?
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Ilkka Vertanen
Three Principles Of A Successful Live Chat Operation [2020 Edition]
Three Principles Of A Successful Live Chat Operation

Three Principles Of A Successful Live Chat Operation [2020 Edition]

Welcome to 2020. I believe this year we finally achieve two notable milestones: live chat ceases to exist as a something separate from the grander schema of things, and B2B companies finally embrace live chat. As the third trend, there will be chaos.
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Ilkka Vertanen
Three Principles Of A Successful Live Chat Operation [2019 Edition]
Three Principles Of A Successful Live Chat Operation

Three Principles Of A Successful Live Chat Operation [2019 Edition]

In 2019, keep your eyes open for chatbots leading the charge when companies implement and scale live chat operations, in addition to chatbot+human cooperation establishing itself as the standard for live chat customer service.
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Ilkka Vertanen
Improving Sales Performance Is Like Hitting The Gym
Sales

Improving Sales Performance Is Like Hitting The Gym

After reading an article about how CEO of Björn Borg runs his company like a CrossFit box, I started thinking how similar factors in both sales and sports help you improve performance and win.
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Ilkka Vertanen
It's a Human... It's a Chatbot... It doesn't matter
Chatbots

It's a Human... It's a Chatbot... It doesn't matter

At the end of 2018, I noticed a shift in people's expectations regarding live chats. It started to feel like general expectation was to receive assistance from an AI rather than a customer service representative. Now, I know if my observation is true or not.
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Ilkka Vertanen
It's a Human... It's a Chatbot... It's a...
Chatbots

It's a Human... It's a Chatbot... It's a...

While shopping online, have you receive help from retailers' customer support team via live chat? If so, do you know if that helper was a real person or a chatbot?
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Ilkka Vertanen
How To Get Started With Chatbots [Guest blog]
Chatbots

How To Get Started With Chatbots [Guest blog]

In my guest blog for giosg.com, I share a three-step process to a successful chatbot launch. I hope that by sharing this helps you to carry out a successful chatbot project as well.
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Ilkka Vertanen
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