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Privacy Policy

Effective Date: June 22, 2024

1. Introduction

Welcome to ilkkavertanen.com (“we”, “our”, “us”). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website, www.ilkkavertanen.com, subscribe to and interact with any of our newsletters.

2. Data Controller

Vertanen Empire Oy
Business ID: 3174793-2
Porvoonkatu 19 B 48
00510 Helsinki, Finland

3. Data We Collect

  • Personal Data: Name and email address when you subscribe to our newsletter or contact us. Additionally, we may store additional data upon subscribing (your estimated location based on IP address, page you subscribed on, and referring domain, time of subscription) and upon your later visits (time of visit, when you have logged in, and time of unsubscribing)
  • Newsletter Data: Status of your newsletter subscription(s). When you subscribe to one of our newsletters, we collect data if our emails reach you, if you open them, if you click on links, and any feedback you may provide related to them.
  • Technical Data: Estimated location, browser type, device type, operating system, page visits, and visit duration for analytics

4. Regular Sources of Information

When you subscribe to our newsletter, use our services, or interact with our website, information is collected directly from you.

5. How We Use Your Data

  • Newsletter Subscriptions: We send you one or more of our newsletters based on your active subscription(s).
  • Improving User Experience: To analyse and enhance our website’s content and performance, we analyse how our logged-in users interact with our content (pages visited, time of visits). To maintain a high email delivery rate, we use data from successful/failed email deliveries to maintain our subscriber lists. Additionally, we may analyse email opens and clicks on links to clean our subscriber list of inactive subscribers.
  • Anonymous Website Analytics: We run the Plausible Analytics to collect anonymous usage data for statistical purposes, not to track individual visitors. All the data is in aggregate only, and Plausible does not collect personal data.
  • Cookies: We don't set any non-essential or permanent cookies. Our website runs on Ghost(Pro), which uses cookies only to record your current session information (whether you're logged in or not).

6. Legal Basis for Processing

  • Consent: You have given consent for us to process your personal data by subscribing to our newsletter.
  • Legitimate Interests: To improve our services and user experience.

7. Retention and Deletion of Personal Information

Personal information is retained only as long as necessary for the purposes for which it was collected. We securely delete or anonymise your information when it is no longer needed.

8. Data Sharing

We do not share your personal data with third parties except if required by law or with your explicit consent. We may use subcontractors to process personal information under strict confidentiality and security measures.

We may share generic aggregated demographic information not linked to personal identification information regarding visitors and users with our business partners.

9. Data Security

We protect your personal information with appropriate technical and organisational measures. Access to your data is restricted to personnel who need it to perform their job functions.

10. Data Transfer Outside the EU/EEA

Personal data may be processed outside the EU and EEA by our data processors. Our data processors are committed to adhering to the obligations set out in the EU General Data Protection Regulation (GDPR) for data transfers. This includes ensuring that any data transferred outside the EU/EEA is afforded an adequate level of protection by implementing one or more of the following safeguards:

  • Adequacy Decision: Ensuring the country has been deemed to provide an adequate level of protection by the European Commission.
  • Standard Contractual Clauses (SCCs): Using specific contracts approved by the European Commission that give your data the same protection as the EU/EEA.

11. Your Rights to Access, Rectify and Request Erasure Your Data

Under GDPR, you have the right to:

  • Access your data.
  • Rectify inaccuracies.
  • Request erasure.

To exercise your rights, contact us by emailing the address listed in the register to the data controller's contact person. The requester's identity is verified before providing/altering/deleting any data.

12. Other Rights of the Data Subject

Individuals have the right to request the data controller to limit the processing of their data in accordance with Article 18 of the GDPR. Such requests can be made by email, including justification for the limitation. If processing is based on consent, individuals can withdraw consent at any time by notifying via email. In some cases, individuals may have the right to data portability, meaning they can receive their personal data in a commonly used and machine-readable format and have the right to transfer this data to another controller if technically feasible.

Individuals also have the right to lodge a complaint with a supervisory authority if they believe their personal data is being processed in violation of applicable data protection legislation.

13. Changes to This Privacy Policy

We may update this policy from time to time. We will notify you of any significant changes by posting a notice on our website.

14. Contact Us

For any questions about this Privacy Policy or to exercise your rights, please get in touch with us at:

Contact Person: Ilkka Vertanen
Email: hello@vertanen.biz