How To Use Intelligent Targeting In Banking Industry
In the banking industry, conversion marketing combined with intelligent targeting allows you to pick the right tool for converting each potential visitor.
Conversion Rate Optimisation
How to solve customer challenges with personalisation
My guest blog for Paytrail about using personalisation to solve issues customers face when shopping online.
Miten ratkaista asiakkaiden haasteet personoinnin avulla?
My guest blog for Paytrail [in Finnish] about using personalisation to solve issues customers face when shopping online.
How chatbots fit into conversion marketing?
Since Facebook’s F8 conference in April, chatbots have been all rage. Everybody from mainstream news to tech and business blogs are talking about them. So, let’s add an educated guess about chatbots’ role in conversion marketing in the mix.
How to Fight Against Shopping Cart Abandonment? — 3 Steps to Follow
In an online store, shopping process (from landing page to thank you — page) consists of eight different categories. The first four categories are the ones where personalized shopping experiences can be created in a simple and easy way.
Reducing Shopping Cart Abandonment Using Conversion Marketing
Shopping cart abandonment is a challenge for online retailers. About 70% of shopping carts are abandoned before checkout. There are two different approaches to the topic.
Conversion Marketing Strategy: How To Get It Right?
Today’s conversion marketing strategy is based on creating actions and analyzing their results. Machine learning identifies, not guesses, various behavioral patterns within the on-site traffic and the right actions for converting them to customers.